AmplifiedNOW is a video-first content marketing agency that helps you get your ideas out of your head and out into the world. When you improve your videos, you amplify your message, which brings you more conversions, email subscribers, and more clients in less time than you thought possible.
As the CEO of AmplifiedNOW, I am on video frequently. We use video to share our message, create courses, and work with clients. But, that doesn’t mean it’s always easy, or that all of my videos go off without a hitch. Over time, I’ve learned some ways to simplify the process and improve your videos.
I want to share four tips to help improve your videos and make creating them easier. These tips come from our amazing video editor, Berit Brown. She does a really good job of pulling the genius out of the client videos that she edits. In her experience, she has found that following these tips produces a better video and makes the process more enjoyable.
How to Improve Your Videos
Tip #1: Trust Your Editor
Don’t be afraid to stop and start. Don’t think you have to get it all in one cohesive line or that you can’t go back and re-word something.
If you are a client at AmplifiedNOW our job is to make you look good. We are not in business to do a blooper reel or anything remotely embarrassing. The point of our company is to amplify your important messages and to make you look good doing it.
When you start recording, you want to make sure that you just keep recording. If you have to re-word it, that’s fine. Eventually, you get to the point where you stop realizing that there’s a flashing red light somewhere. It’s hard to think that you will, especially if you’re new at it, but trust us, it’s better to keep going than constantly stop and start again.
When I walk a client through a recording on Zoom I like to ask that they hit record and not stop recording until they have signed off. No matter how many mistakes or re-wording happens, it is going to make it much easier on you, and eventually more natural.
Tip #2: Start each video with a blank piece of paper in front of you.
Doing this allows the editor to color correct. While I don’t exactly know what that means, I know it has to do with making you look better. You always want to put a blank piece of paper at the beginning of your videos to make sure your end product looks the best it can.
Tip #3: Try standing
If you feel like you are getting stilted or having a tough time in your body, try recording your videos while standing. We often present our anxiety in our bodies. A lot of times what that translates to when you’re sitting down is that your energy has nowhere to go and you move around a lot.
That doesn’t give the impression that you know what you’re talking about and it doesn’t help you look good either. Try standing up and see if that helps your nervous energy focus and help you present a more professional appearance.
Tip #4: Step Back
We find that some of our clients, for no reason other than early discomfort, sometimes get really close to the camera. This is often because they want to make a connection. These are not bad videos, but it’s nice to have a bit more space and a little bit of context around you.
Something like a lamp or plant in your background allows your audience to see that you’re more than just a head and can create a setting and feel for your video.
You do not need full head to toe, but there is a difference between being right up at the camera and backing up a bit so there is more space. It’s more comfortable and natural for you and your audience.
We Can Help!
At AmplifiedNOW, we believe that video is the most effective way to share your message, connect with your audience, and shorten your sales cycle. While it can be intimidating at first, following these four tips from our video editor will make your videos more authentic, professional, and easier to re-purpose.
Before long, you’ll be comfortable on video and might even find yourself enjoying the process. You will see the results as you reach more people than ever, without having to spend more time creating content.
If you want to give video marketing a try but need some help getting started, I have a free course for you called the Megaphone Method. Click here to learn more!