What comes to mind when you think of creating videos for your business?
If you’re anything like me, the thing that comes to mind is, “Oh my god, that is so much work.” The good news is, making videos doesn’t have to be this super overwhelming and tedious process.
I want to show you how to make video production easier, simpler and more streamlined. It all boils down to the type of videos you make and how you get started. In this article, I want to share with you the 3 videos you should start with when you’re just beginning.
Make Video Production Easier By Lowering Your Standards a Bit
Video production can be very high end. People are creating documentaries and feature-length films all with the same equipment that you have on your computer. However, just because they are doing this doesn’t mean that that’s what you need for your business.
I would argue that if you are in a service-based industry, you don’t need high-end, high-production quality videos, with a few notable exceptions. You want videos that convey your expertise, authority, passion, and opinions to people who are actively seeking out the solutions that you offer.
You can do that so well with just a computer camera or your cell phone camera. If you want, go get a fancy camcorder. But none of this has to be something that you have to do in order to make a great video.
So let’s talk about how to set up your 3 videos.
I focus on videos for marketing. These are videos that become your content strategy, basically. How it works is you talk for 5 to 10 minutes about something that you’re an expert in and about the problem that you solve. You come up with your strategy the same way that you would if you were coming up with a content strategy for writing blog posts.
That’s just one place where you could put videos.
Consider Making Videos Out of Your FAQs
Another option would be to start with your FAQs. If you have a list of FAQs on your website, think about the difference in power between seeing 200 words of answer or hearing a 30 to 60-second video explanation. The video would explain, in your words, the answer to some question that you keep receiving.
It is so much more powerful to see you answering an FAQ via video for your audience. They’ll feel much more connected to you if you are answering their specific questions. Go through all of your FAQs if possible to jumpstart your video content.
Do this exercise right now. Write down the list if you don’t already have a list of questions that people ask you all the time. Challenge yourself to film all the answers to all the questions that you get, one at a time, and then split that up and build it out on an FAQ part of your homepage.
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Use Your About Page as Inspiration
About pages are notoriously hard to write because you are somehow supposed to write a marketing piece about yourself when you might not even be sure where to start.
Instead of wondering where to start, turn on the camera and answer this question. What about you makes you easier to work with than anybody else? Or, why do clients choose you over the competition? That’ll give you a really good place to start and will make video production easier.
With each video, you’ll be talking again to your specific target audience. Again, this helps build that connection. It also helps you get your about page written or rewritten.
If you’re anything like me, you wrote your about page a long time ago, and you hope nobody ever clicks on it – but people do. When they’re clicking your about page, they’re clicking to find out whether they want to work with you or not.
Often times, they are predisposed to wanting to work with you once they get to your about page. So what they’re doing is looking for reasons not to work with you, which is crazy, I know.
Add a video to your about page. Those are really good places to start, you’ll get really good confidence when you talk about why you’ve started your business, what problems that you’ve solved, and who you help.
Once you get on a roll, which I hope you will, that’s where you can move over to the different pieces of content. Realize, not every question people ask you goes in your FAQs. A lot of times those questions are the things that seed your content marketing strategy. So then you can go from those FAQs that you didn’t use and build out your content strategy from there.
I hope this helps. If you want a one-off strategy session, go here to book a call. I would love to help you out!